By Luciana Cardoso de Castro Salgado
A trip via Cultures addresses one of many most well liked issues in modern HCI: cultural variety among clients. For a couple of years the HCI neighborhood has been investigating possible choices to reinforce the layout of cross-cultural structures. so much contributions so far have both a ‘design for every’ or a ‘design for all’ strategy.
A trip via Cultures takes a truly assorted technique. Proponents of CVM – the Cultural standpoint Metaphors point of view – the authors invite HCI practitioners to think about find out how to reveal and speak the assumption of cultural range. an in depth case learn is incorporated which assesses the metaphors’ capability in cross-cultural layout and review. the implications convey that cultural standpoint metaphors have robust epistemic energy, leveraged by means of a mix of theoretic foundations coming from Anthropology, Semiotics and the authors’ personal paintings in HCI and Semiotic Engineering.
Luciana Salgado, Carla Leitão and Clarisse de Souza are participants of SERG, the Semiotic Engineering learn staff on the Departamento de Informática of Rio de Janeiro's Pontifical Catholic collage (PUC-Rio).
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Extra info for A Journey Through Cultures: Metaphors for Guiding the Design of Cross-Cultural Interactive Systems
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2, p. 4), such is the case with Cognitive Engineering  22 2 Semiotic Engineering and Culture Fig. 2 The semiotic engineering design space and Semiotic Engineering , for example. Precisely because they are partial accounts, they support HCI researchers and practitioners in identifying, separating, framing, relating and thus understanding in greater depth a host of important HCI issues. By formulating with greater precision its unit of investigation, Semiotic Engineering can identify distinctive characteristics in designer-to-user metacommunication compared to communication in natural contexts.
In low-context communication, in turn, very little is taken for granted in exchanged messages. This means that more explanations are needed to decrease the chances of misunderstandings. In low-context communication, the listener needs to know very little about the sender’s background: he is explicitly informed about everything needed. Hall’s characterization of high and low context cultural messages is particularly interesting to refine our analysis of cross-cultural design. In a broader perspective, the design of interactive discourse, encoded in computer programs, is a low-context communication activity.
A Journey Through Cultures: Metaphors for Guiding the Design of Cross-Cultural Interactive Systems by Luciana Cardoso de Castro Salgado