Download PDF by Jim Blythe: 100 Great Marketing Ideas (100 Great Ideas)

By Jim Blythe

ISBN-10: 0462099423

ISBN-13: 9780462099422

Are you searching for an excellent thought or a few proposal to make your advertising and marketing more beneficial and leading edge? This e-book includes a hundred nice advertising rules, extracted from the realm s top companies.Ideas give you the gasoline for people and corporations to create price and good fortune. certainly the facility of principles can also exceed the facility of cash. One easy proposal could be the catalyst to maneuver markets, motivate colleagues and staff, and trap the hearts and imaginations of shoppers. This publication might be that very catalyst. each one advertising suggestion is succinctly defined and is through suggestion on the way it could be utilized to the reader s personal enterprise scenario. an easy yet probably strong ebook for a person looking new notion and that killer program.

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54 • 100 GREAT MARKETING IDEAS 28 SET THE PRICE, EVEN ON THINGS YOU ARE GIVING AWAY It’s an interesting facet of the human psyche that we don’t value things that we get for nothing. There was the famous example of the man trying to give away £5 notes on the street—and no one accepted them, suspecting a catch. Many organizations have free newsletters or house magazines that they send out to staff and other stakeholders, knowing that (probably) most of them end up in the bin. On the other hand, who would pay for a newsletter or a brochure from a company?

So why not be up front about it with our customers? We don’t have to run our competitors down, in fact that is usually counterproductive because people feel sorry for the underdog, but there is nothing wrong with telling people what our competitors have on offer—after all, it’s hardly a state secret. The idea When Judy Kearney was director of sales and marketing at Holiday Inn, the company lost a large corporate customer to a rival hotel chain. Kearney tried persuasion, but to no avail—the lost customer was happy with the new chain.

Keep any cash exchanges simple—letting them keep the deposits is a simple way of sharing the wealth. 52 • 100 GREAT MARKETING IDEAS 27 MAKING EXHIBITIONS WORK Most exhibitors go to exhibitions with the aim of making sales, meeting buyers, generating leads, and so forth, and most of them come away disappointed. The reason is simple: there are very few buyers at exhibitions. Most visitors are there for other reasons— research shows that many of them are there to sell to exhibitors, or to find out what competitors are up to, or to get new ideas (engineers and designers make up about 25 percent of exhibition visitors), or simply to have a day out (students, retired people, office administrators, and so forth all go to exhibitions).

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100 Great Marketing Ideas (100 Great Ideas) by Jim Blythe


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